Three skills for a new beginning

Johannes Kempe | Moia Case

Branding &
Visual Design

Creating heartfelt communication with its own character is my ambition. Bold and playful, from logo to guideline. Timeless aesthetics that leave traces and remain in your mind. In 10 years of working experience, I've worked with many talented people. With my network of freelancers, friends and family, I'm even able to tackle large projects.

Holistic Design

I declutter your visual identity. That means creating a holistic design system that works on all communication media. During my time at MOIA, I learned to recognise and sort out complexities and dependencies. I believe that a brand has to be lived internally in order to shine externally.

A Pinch of
& Nature

Are you looking for someone who can create new worlds in a short time and make the unexpected visible? Experimenting and always trying new things drives me. Outdoor visual experiments with materials and stop motion are also part of my toolbox.

  • Nature
  • Illusion
  • Colourfulness
  • Magic
  • Experiments
Johannes Kempe Johannes Kempe


①Look at the world with bright eyes ②Trust your intuition ③Never Einheitsbrei ④Good design is brave and timeless ⑤Work is lifetime ⑥Celebrate rituals ⑦Leave traces

Up in the air

Johannes Kempe | MOIA
Johannes Kempe | Allianz
Johannes Kempe | Frankfurter Buchmesse
Johannes Kempe | Auswärtiges Amt
Johannes Kempe | Union Investment
Johannes Kempe | Vodafone
Johannes Kempe | Telefonica
Johannes Kempe | Dummy Verlag
Johannes Kempe | Hyundai
Johannes Kempe | Adidas


Johannes Kempe | Surfing

2020 – 2021
Klitmøller / Denmark

2017 – 2020
Team Lead Design
(Visual Identity
– Product Design)

2016 – 2017
MOIA & More
Freelance Designer

2013 – 2016
Art Director, Designer
& Head of Fun

2012 – 2013
Karl Anders,
zmyk &
Freelance Designer

2008 – 2011
Graduated with Award,
Design Factory

Exhibitions & Awards

Cube 4000
Lunatic Festival,

Farbrausch trifft RAL 4010,
Love Your Plastic,
Germany, Austria
& Switzerland

German Design Award
DDC Award
Semplice, Best Showcase
Awwwards, Honorable Mention
Mindsparkle, Site of the Day
Junior ADC Bronze

Local Letters,
kulturreich & Reeperbahn
Festival (Government-
funded in Hamburg)

Love Your Plastic,
Design Factory